Privacy policy

Information we collect when you order

When you place an order, we collect your name, phone number, and — only if you choose to give it — your email address. We also collect your order details (items, quantities, sizes and colours), your delivery address or the branch you’d like to collect from, and your chosen payment method (Cash on Delivery or Whish Money transfer). If you pay by Whish, we ask for your transfer reference and, if you’d like to attach one, a photo of your payment receipt. Receipt photos are kept privately and are only seen by our team.

Tracking an order

If you look up an order’s status, we ask for your order reference and the phone number used on that order, to confirm it’s really you.

Keeping our checkout safe

When you submit an order, our systems briefly note technical information (like your IP address) solely to prevent automated abuse of our ordering system. This is not used to track you or for marketing.

Your name and WhatsApp number

On your first visit, in your bag or at checkout you can give us your name and phone / WhatsApp number. This is optional — you can shop without it until you order. We keep one customer record per number, so entering it again (in any format) updates the same record rather than creating a new one.

We use your number to:

• help you with your bag and your orders;
• send order messages on WhatsApp — a confirmation once your order is confirmed (for Whish payments, after we have verified the payment) and delivery updates;
• if you leave items in your bag, send a WhatsApp reminder with a link back to that bag: at most one per bag, only for a recent bag, and never more than once a week.

Reply STOP to any Bloom WhatsApp message, or call us, and we will stop bag reminders to your number. Messages about an order you have placed are part of that order.

Your shopping activity

Bloom keeps its own record of how the shop is used — the pages and products viewed, searches, wishlist, items added to the bag, checkout steps and orders, the type of device (phone, tablet or computer) and the campaign link you arrived from — under a random visit ID. If you give us your name and number, that activity is linked to your customer record so our team can help you. It is only visible to authorised Bloom staff, is never shown to other customers and is never sold. This is separate from the third-party analytics described below, which only load with your cookie choice.

Location

We only use your location when you tap the location button at checkout (“Use my GPS location” on the website, “Share my location” in the app): we then add a map pin of that spot to your delivery address so our driver can find you, and it is saved with that order. The store finder’s location button is only used on your device and is not sent to us. Your phone or browser always asks your permission first; you can say no and type your address instead.

Information that stays on your device

Your shopping bag, recently viewed items and preferences are stored on your own phone or browser. If you have given us your name and number, the items in your bag are also saved with your customer record so our team can see them and help you. Browser notifications are only sent if you turn them on in your browser, and you can turn them off there at any time.

No account required

You can browse, search, and shop the entire Bloom Outlet catalogue and complete checkout as a guest, without creating an account.

Analytics and advertising

Some pages use analytics tools (Google Analytics, Microsoft Clarity, Metricool) to help us understand how Bloom Outlet is used, and an advertising tool (Meta Pixel) to measure our ads, when each is switched on. None of these load until you choose “Accept all” or turn a category on in the cookie banner shown on your first visit — see our Cookie policy for the full list and how to change your choice at any time from “Cookie preferences” in the footer.

The Bloom Outlet app uses only Google Analytics (with advertising features turned off), and only if you allow it; it contains no advertising or cross-app tracking tools. You can change this in the app under Account → Cookie preferences.

Google Maps

Our branch pages show a Google Map to help you find us. When that map loads, Google may process some technical information under its own privacy policy.

Delivery

We use The Net Global to fulfil deliveries. We provide the delivery service with the recipient’s name, phone number, optional email address, delivery address, any map pin and delivery instructions supplied, together with the order items and Cash on Delivery details needed to book, deliver and track the shipment.

Orders placed during a system outage

If our main ordering system is briefly unavailable, you can still place a Cash on Delivery order. It is then received by Bloom’s own backup order system, hosted by Cloudflare, which stores your name, phone number, optional email address, delivery address, notes and order details solely so we can receive and fulfil that order. Such an order is shown as “Order received — pending confirmation of price and availability”: our team confirms the price and availability with you before delivery, and nothing is charged online. Once the main system is back, the order is transferred to it automatically; the copy in the backup system is only visible to authorised Bloom staff and its personal details are deleted 30 days after the transfer.

How long we keep your information

We keep order and account information for as long as needed to fulfil your order and meet our accounting and legal obligations, then delete it.

Your choices

You can ask us what information we hold about you, ask us to correct it, or ask us to delete it, by contacting our call centre at +961 79 163 520.

Changes to this policy

We may update this Privacy Policy from time to time. We’ll update the date above when we do.

Contact us

Questions about this policy: +961 79 163 520, or find us on Instagram @bloom_authentic_outlet.